Viral Marketing & Why It Works

Viral marketing. We’ve all heard of it, but what exactly is it? Well, in essence, it’s the process of brands creating content that is shared on social platforms, with the specific intent for it to be shared on a huge scale, thus improving…

The Marketing Mix. More Than Just Ads…

How many times do we hear the term ‘marketing’ in our daily lives? Quite a lot, right? So, surely, we know exactly what it means…   Well, most probably don’t. It’s so easy to fall into the trap of thinking that marketing…

What We’ve Learnt After Spending £1.3 Million On Google Ads…

After spending £1.3 million on Google ads in the past few years, we couldn’t help but learn a few things about what works, and what most certainly does not. Here, we’ll give you a brief look at a few of the things we have learnt, and save…

What Is A Funnel & How Can It Help Me?

You may have heard people talk about the topic ‘sales funnels’, and, like many, you may be extremely confused about what one is and how it works. Well, let us give you a brief explanation.   There are 3 main stages to a sales…

The Cookie Apocalypse

If you’re in the world of digital marketing, there is no doubt you will have heard about the looming ‘cookie apocalypse’ in which Google intends to block all 3rd party applications across its chrome platform. Yes, this includes our beloved…

3 Ways You Can Supercharge Your Google Marketing

Google has always been a hugely effective medium of advertising for many companies. However, as with most platforms, there is always development to be done. So, we have put together some of the most effective methods, that we have found, improve…

The Hottest Facebook Marketing Trends, Going Into 2020

Marketing revolves around ensuring you keep up to date with trends of your market and the dynamic pace at which all markets adapt to new processes, new entrants and new technologies. Here are some of the most important considerations to keep…

The Three-Stage Process Behind Successful Customer Acquisition

Businesses come in all shapes and sizes, there are countless numbers of industries and niches, all filled with hungry, strong, determined companies, trying to succeed. However, the one thing that unites them all?    Customers.    Whether…

5 Ways To Prevent Waste In Your Google Ads Campaign

Every budding google ads marketer can resonate with the words of John Wannamaker, who famously said: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." It can be hard to get a grasp of complex campaigns,…

Diffusion Of Innovation Theory

And How It Can Help Your Business You have probably never heard of Everett Rogers, nor his diffusion of innovation theory. However, its application is evident in every aspect of modern society. In short, this theory depicts how different types…