Entries by pwd

5 Ways To Prevent Waste In Your Google Ads Campaign

Every budding google ads marketer can resonate with the words of John Wannamaker, who famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It can be hard to get a grasp of complex campaigns, and then understand what part of your spend is getting the […]

Diffusion Of Innovation Theory

And How It Can Help Your Business You have probably never heard of Everett Rogers, nor his diffusion of innovation theory. However, its application is evident in every aspect of modern society. In short, this theory depicts how different types of people will adopt new products, ideas and technologies at different rates. This can be […]

Campaign Budget Optimisation

Money Maker Or Time Waster? It’s The Hot New Feature In Facebook Ads, But Is It Worth Considering? Every Facebook advertiser is gagging to hear about the new feature that will single-handedly revolutionize their campaigns. Well, I’m afraid… it’s not coming. However, this feature may be a bit of a game changer in terms of […]

Stop Throwing Money Away

5 Ways To Prevent Waste In Your Google Ads Campaign Every budding google ads marketer can resonate with the words of John Wannamaker, who famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It can be hard to get a grasp of complex campaigns, and […]