Entries by James Aitken

Viral Marketing & Why It Works

Viral marketing. We’ve all heard of it, but what exactly is it? Well, in essence, it’s the process of brands creating content that is shared on social platforms, with the specific intent for it to be shared on a huge scale, thus improving its reach organically.   We see this almost every day, and the […]

The Marketing Mix. More Than Just Ads…

How many times do we hear the term ‘marketing’ in our daily lives? Quite a lot, right? So, surely, we know exactly what it means…   Well, most probably don’t. It’s so easy to fall into the trap of thinking that marketing a brand, product or business is just about advertising. While that is one […]

What Is A Funnel & How Can It Help Me?

You may have heard people talk about the topic ‘sales funnels’, and, like many, you may be extremely confused about what one is and how it works. Well, let us give you a brief explanation.   There are 3 main stages to a sales funnel, and they each consist of a series of advertisements. These […]

The Cookie Apocalypse

If you’re in the world of digital marketing, there is no doubt you will have heard about the looming ‘cookie apocalypse’ in which Google intends to block all 3rd party applications across its chrome platform. Yes, this includes our beloved Facebook Pixel.   3rd party cookies are already blocked on both Safari and Firefox browsers, […]

3 Ways You Can Supercharge Your Google Marketing

Google has always been a hugely effective medium of advertising for many companies. However, as with most platforms, there is always development to be done. So, we have put together some of the most effective methods, that we have found, improve Google ads performance significantly.   Personalisation As you may well know, relevancy makes up […]

The Hottest Facebook Marketing Trends, Going Into 2020

Marketing revolves around ensuring you keep up to date with trends of your market and the dynamic pace at which all markets adapt to new processes, new entrants and new technologies. Here are some of the most important considerations to keep in mind over the next few months, when it comes to advertising on Facebook, […]

The Three-Stage Process Behind Successful Customer Acquisition

Businesses come in all shapes and sizes, there are countless numbers of industries and niches, all filled with hungry, strong, determined companies, trying to succeed. However, the one thing that unites them all?    Customers.    Whether you call them customers, clients, partners or personas, every business relies on its customers. Without them, the business […]