Marketing revolves around ensuring you keep up to date with trends of your market and the dynamic pace at which all markets adapt to new processes, new entrants and new technologies. Here are some of the most important considerations to keep in mind over the next few months, when it comes to advertising on Facebook, Instagram and the rest of the Facebook platforms.
Skewed Supply & Demand
Ever wondered why you, now more than ever, seem to be inundated with endless ads as you scroll through your timeline? Well, it’s largely because of the huge increase in companies and individuals who are now recognising what you knew long before. That social media is quickly becoming one of the most effective, and profitable mediums of advertising. In 2016, there were 4 million advertisers on Facebook. Now, that figure has risen to over 7 million. This means that the demand for advertising space has risen drastically. The result? Costs will rise. It is a simple economic fact that as demand rises, so does price, so consider this when you begin to battle for space in people’s newsfeeds.
Quality Of Ads & Posts
What is the primary goal of Facebook & Instagram? Well, let’s be honest, it’s to make money. How? By keeping the user experience as good as possible, so they keep users coming back, which keeps advertisers spending money with them. So, poor ads and post don’t get shown to as many people as really good ones. This is why engagement on your posts is so key. The algorithm will recognise a post with high engagement (likes, comments etc) as a good one, which will keep users happy. So, make sure your posts are encouraging people to like or comment, or both!
Not that this hasn’t always been important, but with timelines becoming increasingly saturated with content, it’s more important now than ever, to ensure that your images make people stop their scrolling, and take note. The image is the first thing they will see, it should encourage them to move on to the copy, and then click. This is the three-stage process that is needed to gain conversions, so make sure you consider how exactly people are likely to engage with your ad when you are creating it.
So, that was three of the most prominent trends to consider as we move into 2020. Make sure to stay in touch with Centric Media to keep up, as we bring you more updates on what to look out for in the world of digital marketing. As always, feel free to get in touch with us to discuss anything you think is worth talking about. From all the team here at Centric. We wish you a very merry Christmas and a happy New Year.