Businesses come in all shapes and sizes, there are countless numbers of industries and niches, all filled with hungry, strong, determined companies, trying to succeed. However, the one thing that unites them all?
Whether you call them customers, clients, partners or personas, every business relies on its customers. Without them, the business fails, simple.
So… the question is, how do we gain (and keep) customers in this, the digital age?
Well, we are not here to tell you there is only one way to achieve this because there are more. However, after years of experience, working with firms in a plethora of industries, we know a thing or two about what does and what doesn’t work when it comes to customer acquisition. The more of a process-driven, efficient model that you can develop, the more effective your customer acquisition will be.
So, grab that notepad and let’s dive in.
Stage 1- Generate Traffic & Leads
You can have the best product in the world, but without people knowing about it, nobody will buy it. Common sense, right? But the art of building interest is more subtle than flashing your ads in front of every other Facebook user like a child in a sweet shop.
To avoid wasting precious ad spend, we can use detailed targeting on platforms like Facebook ads, to ensure that we only show our ads to those who are likely to be interested in them. Furthermore, think about when your customers are likely to be viewing your ads, and let that dictate the scheduling of them. In effect, here, we are creating a pool of potential customers, all of who are now aware of who you are and what you provide. However, nobody wants to be hounded by endless sales propositions the minute they discover a brand, some may come straight to you, but not many. Not to worry though, that’s where stage 2 comes in.
Stage 2- Nurture & Develop Trust
Would you buy from a brand that you don’t trust?
Didn’t think so. Of course, then, we need our potential customers to trust your brand. This is where remarketing techniques come into play. We can specifically target individuals who have seen your initial content, and now deliver them more valuable content, that helps establish the trust and affinity that they need, in order to consider buying from you. This can come in so many forms, testimonials, interviews, viral videos, the list goes on.
What to note here is what we are doing. We have our pond of potential customers, we are now casting our reel, and some of the prospects become interested. Don’t reel in yet though, or they may lose interest. We have to allow for trust to build.
Once this trust is established, it’s time to reel in…
Stage 3- Convert Prospects Into Customers
Now you have proven to your potential customers how reputable and credible your business is, they are most likely to be willing to do business with you now. All that is required is the right offer. So, by developing an offer that delivers perceived value to your proposition, your firm becomes the only option to buy from. Once again, we need to ensure we target those who have been through the process so far and can do so with social media.
At this stage, you’re nearly there, but don’t fall at the final hurdle. There is nothing more frustrating than contacting a business about their product or service, and not getting a reply. That’s why an efficient follow-up system is crucial, especially since 78% of customers buy from the first responder. This system should ensure that all customer enquiries are seen and dealt with as soon as possible, as this is a huge part of a customer’s perception of the value delivered by your business.
Here at Centric Media, we have seen this system work time and time again, delivering our clients results, across multiple industries, and even countries. Sure, there is no way to ever guarantee a prospect will become a customer, but, with the method we’ve outlined, we can significantly increase the likelihood that they will.
Give this system a try and let us know what you think, or, why not book a free strategy call with one of our team today, and ask us a few questions.